Infrastructure Informative

Infrastructure Informative plementing product introductions with technology like virtual reality makes a lot of sense. STANLEY Infrastructure Strategic Accounts Manager, Adrian Love, concurs, “The virtual reality experience allows for potential customers to get a feel for a product before a formal launch or when a product is not available for a real world demo. And VR adds extra excite- ment for customers who haven’t used the technology before. I felt the virtual reality for this demon- stration was a perfect fit due to the size of the product, cost of transport, and unique nature of the technology.” STANLEY Infrastructure continues to explore how to optimally inte- grate technology into the presen- tation and performance of our systems and offerings to enhance customer experience. Look for more product launch innovations in the near future. At the ARA show in New Orleans, attendees at the STANLEY Infrastructure booth were immersed in the world of virtual reality as a novel way to test out the new STANLEY products. Three scenarios were offered, and in each venue the viewer could select and test out different equipment that needed a power boost. 5